Read MoreThe 2021 World Intellectual Property Day campaign shines a light on the critical role of SMEs in the economy and how they can use IP rights to build stronger, more competitive and resilient businesses. This year’s campaign also maps key IP-related issues that come into play when taking ideas to the market. We explore the practical IP issues and challenges that will arise on that journey and how to manage them. We take a closer look at identifying, protecting, and leveraging IP assets for business growth, the business opportunities that can flow from IP licensing, and the range of options available to finance innovation.
